Executive Summary: Marketing IS Working
The ads are generating leads at well below industry average cost.
Across Google Ads, Meta Ads, and Bing Ads, we have driven 939+ leads and 134 phone calls on less than $1,000 in total spend. The industry average cost per lead for home improvement/renovation is $20 to $50. Your cost per lead is $1.05.
3 Critical Issues Blocking ROI (Not Marketing)
Step 1: Ads Drive Traffic to the Website
3,821 people clicked through to the site from ads across all 3 platforms. Marketing did its job getting people to the door.
Step 2: Leads Come In Through Forms & Calls
939+ form submissions and 134 phone calls generated. People are interested and reaching out.
Issue #1: 523 Meta Leads Sitting Untouched in CRM
523 leads from Meta Ads (Facebook/Instagram) are sitting in GoHighLevel with no personal follow-up or outreach. Automated workflows sent initial messages, but there has been no human response to leads who replied back. Multiple interested leads have unread messages waiting for a response.
Issue #2: Website Shows Incorrect Prices
Product prices on the website do not reflect actual/current pricing. When potential customers click an ad, land on the site, and see wrong prices, they immediately lose trust and leave.
Issue #3: No Checkout Functionality
The website does not allow customers to complete a purchase or checkout. Even customers who want to buy cannot do so online. This kills the conversion path entirely.
Google Ads Performance
Aug 26 - Oct 14, 2026
| Campaign | Spend | Clicks | Impr. | CTR | Conv. | Cost/Conv | Calls |
|---|---|---|---|---|---|---|---|
| Cabinets & Vanity | Search | $305.21 | 132 | 2,050 | 6.44% | 27 | $11.30 | 1 |
| Liquidation & Closeout | $243.97 | 165 | 1,552 | 10.63% | 181 | $1.35 | 3 |
| Performance Max | Liquidation & Closeout | $36.98 | 44 | 1,002 | 4.39% | 0 | -- | 0 |
| Total | $586.15 | 341 | 4,604 | 7.41% | 208 | $2.82 | 4 |
Google Ads Conversion Breakdown (208 Total)
Breakdown of all conversion actions tracked on the website and Google-hosted surfaces:
Key Insight: 262 Add-to-Carts, Only 2 Purchases
262 people added products to their cart but only 2 completed a purchase. This is a massive drop-off at the checkout stage, confirming that the website's lack of proper checkout functionality and incorrect pricing are the primary barriers to revenue. The ads are driving purchase-intent traffic successfully.
Meta Ads Performance
523 Leads at $0.46 Each
Meta Ads generated 523 leads at just $0.46 per lead on only $240.72 in total spend. The industry average cost per lead on Facebook/Instagram for home improvement is $20 to $40. These leads were delivered directly into GoHighLevel CRM for immediate follow-up.
Bing Ads Performance
CRM Lead Follow-Up Status
31 Interested Leads Are Waiting for a Response
These are people who received our automated outreach, replied back expressing interest, and have been waiting for a human response. Leads contacted within 5 minutes are 21x more likely to convert than leads contacted after 30 minutes. Every day these sit unanswered, the likelihood of conversion drops significantly.
Examples of Interested Leads Not Followed Up On
The following screenshots from GoHighLevel show real leads who replied with interest but never received a follow-up:
Email Marketing & Automation
7 Active Automation Workflows Running
Automated email and SMS sequences are actively nurturing leads, sending price lists, and re-engaging cold contacts. These workflows run 24/7 without manual intervention.
Lead Nurture Sequence
Automated follow-up for new Meta leads
Auto Price List Sender
Sends product pricing on request
Cold Email Weekly
Weekly outreach to contractor lists
Auto Reply
Instant response to new inquiries
Missed Call Text Back
Automatic text when calls are missed
Google Review Request
Post-purchase review solicitation
Re-engagement Campaign
Targets cold leads with new offers
Cold Outreach Lists Imported
In addition to the 520 Meta leads, the following outreach lists were imported for cold email campaigns:
Lists include: C-level executives, contractors, cabinet distributors, bulk buyers, builders, surplus/liquidation companies, and more.